Google’s Panda Update And How It Affects Search Engine Rankings

The Google Panda Algorithm Update is said to have only affected around 12% of websites listed in Google but the reality is far larger than Google made out as the sites most affected were those that normally ranked in the top pages of Google.

Google have also stated that on top of the panda update they will be making around another 500 tweaks to their algorithms over the course of this year.

“Panda is just one of roughly 500 search improvements we expect to roll out this year”

 Google’s representative went on to say:

“In fact, since we launched Panda, we’ve rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.”

So how can you be sure that your website content will rank in favor of the new changes?

Here is a list that Google suggests you should use to assess the quality of a websites content:

  •     Would you trust the information presented in this article?
  •     Is this article written by an expert or enthusiast who knows the topic well, or is it shallower in nature?
  •     Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  •     Would you be comfortable giving your credit card information to this site?
  •     Does this article have spelling, stylistic, or factual errors?
  •     Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  •     Does the article provide original content or information, original reporting, original research, or original analysis?
  •     Does the page provide substantial value when compared to other pages in search results?
  •     How much quality control is done on content?
  •     Does the article describe both sides of a story?
  •     Is the site a recognized authority on its topic?
  •     Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  •     Was the article edited well, or does it appear sloppy or hastily produced?
  •     For a health related query, would you trust information from this site?
  •     Would you recognize this site as an authoritative source when mentioned by name?
  •     Does this article provide a complete or comprehensive description of the topic?
  •     Does this article contain insightful analysis or interesting information that is beyond obvious?
  •     Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  •     Does this article have an excessive amount of ads that distract from or interfere with the main content?
  •     Would you expect to see this article in a printed magazine, encyclopedia or book?
  •     Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  •     Are the pages produced with great care and attention to detail vs. less attention to detail?
  •     Would users complain when they see pages from this site?

All search engine changes will only improve the internet user experience, but to really keep on top of the changes and stay ahead of the online competition, unless you have the time, experience and want to be following the Google blog on a daily basis, you would be well advised to place your online and social media marketing needs in the hands of an experienced Internet Marketing and Social Media Advertising Company like Bamboo-Media

Leave a Comment

Notify me of followup comments via e-mail. You can also subscribe without commenting.